Make money on your visitors - the importance of usability
Ok, so you have managed to get the visitor
to your site. But now what? It does not mean that they will
automatically sign up or purchase something through your partners. You
need to make them act in a certain way if you are to make money from
your visitors. The key things here are usability and conversion.
Ok, so you have managed to get the visitor to your site. But
now what? It does not mean that they will automatically sign up or
purchase something. The key things here are usability and conversion.”
The importance of usability
Usability is measure of how easy a
website (user interface) is to use. High usability is absolutely crucial
for any site to survive. If your site is hard to use, the visitors will
leave. If they don't manage to find what they are looking for, they
leave. If they get lost on your site, they leave. If it is hard to grasp
the information on your site, they leave. And you don't want your
visitors to leave do you? At least not until they have done what you
want them to do.
A site with good usability will dramatically increase your conversion rate, which means that you send more traffic to your partners and make more money. It is therefore well spent time and money to work on improving the usability on your site.
A site with good usability will dramatically increase your conversion rate, which means that you send more traffic to your partners and make more money. It is therefore well spent time and money to work on improving the usability on your site.
Improve the usability of your site
The
easiest way to improve your usability is by user testing. You need to
find a few users representative for your target audience. An easy way is
to ask a few friends to test your site. Once you've found some users
you ask them to perform representative tasks on your site. Watch them do
it and see what they do easily and what they have problems with. Be
careful not to influence the users when they perform the tasks, it will
contaminate the results.
After the tests you will probably have identified some problem areas. Fix them and let the users perform the same tasks again. And do this over until they easily can perform the tasks you want them to. In order to avoid having to do a major redesign of your site it is important to start these tests at an early stage, not when you have already built the whole site.
After the tests you will probably have identified some problem areas. Fix them and let the users perform the same tasks again. And do this over until they easily can perform the tasks you want them to. In order to avoid having to do a major redesign of your site it is important to start these tests at an early stage, not when you have already built the whole site.
Increased usability gives increased conversion
When
you make your site user friendly, your conversion rate will increase.
You produce more leads to your partners and your revenues increase.
Thus, working to improve the usability of your site will definitely pay
of.
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